A great way to create outstanding content.Personas are a tool for sharing our understanding of our expected users, as a starting point for design.
Whether we are designing a jet plane or a learning activity, we are ultimately designing it for people – pilots and passengers in the first case, teachers and learners in the second. In order to fit the needs and constraints of these people, we need to have a model of the actors playing a role in our innovation. One popular way of representing such models, adapted from software development, is called “personas”.
Why use personas?
The role of personas in the design process is explained in the quote below:
Cooper provides some guidelines for authoring personas:
Links to extended descriptions:
- Cooper, A. (1999), The Inmates are Running the Asylum - Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, SAMS publishing
- Nielsen, L. (2013), Personas,The Encyclopedia of Human-Computer Interaction, 2nd Ed.,The Interaction Design Foundation , Aarhus, Denmark. http://www.interaction-design.org/encyclopedia/personas.html
- Grudin, J. & Pruitt, J. (2002),Personas, Participatory Design and Product Development: An Infrastructure for Engagement, in 'Proceedings of Participation and Design Conference (PDC2002), Sweden' , pp. 144-161.
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